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National Career Club With Metro Area Chapters
Low-Income At-Risk High School/College Youth
Call Today: (800)640-2183
HomeBusiness Model

Start-Up In Search Of a Business Model
PWP is using the business model canvas (watch video below) to implement our 3-phase start-up process. The purpose of this process is to create a chapter-based business model. Chapters (centers of enjoyable activities for targeted customer segments) are established in targeted metro areas across America. Each chapter must deliver the same set of services to our membership types in the same way. This requires well-documented policies, processes and procedures.

Learn More About Our Search  

PHASE 1: PLAN
Our customer development team generates hypotheses, beliefs, and assumptions ("guesses") in each of the 9 business model building blocks of the canvas. Our List of Guesses, now in development, is revised weekly. See below. 

PHASE 2: TEST
This team performs tests of these assumptions. Assumptions are tested over a 1-year test period. Assumptions validated are used to build our business model prototype

PHASE 3: SCALE
This prototype is used to acquire customers in targeted markets  across America, enabling us to realize our vision.



Go To
(Based on business model canvas)

6. Guesses
Assets/Resources
7. Guesses
Partners
8. Guesses
Key Activities
9. Guesses
Costs






Business Basics 
Business Concept
The PWP business concept is to function as a skills development pipeline that enables each club member, from 14 yrs old to retirement, to progress from skill level to skill level each year,  regardless of age.  
Skills (Sweet Spots)
Skills are things that individuals do well for which they receive compensation or anticipated compensation. Therefore, pearls must enjoy performing and exhibiting these skills. They are motivated to perform work that involves the systematic use of these skills day after day.
Skill Levels
Each skill level is a set of demonstrated career skills for which points have been awarded by skill panels. Each skill level must be earned, and is evidenced by a certificate based on points awarded. 
Basic Need Of Each Customer
PWP is designed to attract those who believe their careers have purpose. Our philosophy is based on 1 fundamental principal: purpose is potential. Therefore the basic need of each club member, regardless of age, talents, interests or circumstances, is to realize his or her potential by living his or her purpose. Customers join to grow, to pursue their potential, to find fulfillment. This how they prosper. 

Six Stages of Career Life

"Career Life" is our term for the entire 50-year period of career development. We recognize 6 stages of career life.

• Stage 1: Career Awareness begins in elementary school when children first become aware of what they enjoy doing (interests), what they can do particularly well (key abilities), and what's important to them (values). Career awareness continues throughout life as interests, abilities and values change.

• Stage 2: Career Exploration begins when children investigate occupations of interest to them, learn skills required and how to develop those skills. Career exploration continues throughout life as individuals gain new knowledge. 

• Stage 3: Career Preparation begins when youth gain knowledge needed to qualify for specific occupations they have selected to pursue, and become qualified to compete for jobs in those occupations. Career preparation may continue in other stages as individuals continue to pursue new jobs in different occupations.

• Stage 4: Career Placement begins when young adults land their first job. This continues through a variety of jobs first jobs related to specific occupations of interest based on new opportunities, new knowledge and new interests.

• Stage 5: Career Management begins after the first full-time job is obtained. This includes skills needed to retain employment and skills needed to transition between jobs and employer. Other stages may continue. 

• Stage 6: Career Growth begins when individuals in career management begin to pursue bigger dreams and larger goals that require breakthroughs.   


Four PWP Membership Divisions

The PWP career club is organized into divisions to focus on the needs of members at progressive stages of career life.

Division 1: High School (Career Awareness and Exploration Stages)
Division 2: College (Career Preparation Stage)
Division 3: Work Life (Career Placement Stage)
Division 4: Pearls For Life (Career Management and Growth Stages)

 

1. GUESSES: Value Proposition (Products/Services)

4 Product Divisions
1) High School 
2) College 
3) Work Life 

4) Pearls For Life
____________________
Division 1: High School Products and Services

High School Product 1: The Career Exploration Pearl Membership Card
This card enables High School Freshmen to complete college track phase 1, and to compete in the core career skills high school challenge
NOTE: Customer Segment 1 


High School Product 2: College Planning Pearl Membership Card This card enables high school sophomores to complete college track phase 2, and to participate in the core career skills high school challenge.
NOTE: Customer Segment 2.


High School Product 3: Scholarships Pearl Membership Card This card enables high school juniors to complete college track phase 3
and participate in the core career skills challengeNOTE: Customer Segment 3.


High School Product 4: Community Service Membership Card
. This card enables high school seniors to complete college track phase 4, and to participate in the core career skills challenge. NOTE: Customer Segment 4.

High School Product 5: Chapter Host Agreement
enables urban high school principals to offer their struggling at-risk students resources to build a College Track that gets them into college. NOTE: Customer Segment 5.

High School Product 6: Chapter Support Council Membership Card.
This card provides 8 different types of opportunities to participate, enabling family members, civic-minded members of churches, agencies and non-profit organizations, and employees of business locations in neighborhoods served to benefit from the chapter. NOTE: Customer Segment 6.

High School Product 7: Sponsor Membership Card. This card enables employers to identify and connect with college-bound high school students who are developing core career skills candidate pipeline and improve the quality of candidates to fill entry-level positions. Further, this product enables the sponsor to sell products and services via social media promotions and advertising. NOTE: Customer Segment 7. 

High School Product 8:
Employer Advisory Network Membership Card
This card enables  human resource executives and managers to make policy and strategy recommendations that result in valuable career skills via PWP skill challenges that produce pearls who are prospective job candidates. NOTE: Customer Segment 8.

High School Product 9:
Teacher Advisor Agreement enables teachers to work 5 or more hours a week at a high school of interest to them and help at-risk students to get into college.
  
______________________
Division 2: College Products and Services

College Product 1:
College 2-1 Membership Card. This card enables 2-Year college students in year 1 of college to receive academic assistance, skills development, internships, and financial support  services. (Segment 1)

t  participate in college skills challenge 2-1 and in college jump start challenge 2-1, financial resources tele-sessions, career strategies tele-sessions to complete community college on time and on-track with enhanced skills and career strategies. NOTE: Customer Segment 9.

Co
llege Product 2:
College 2-2 Membership Card enables at risk college students to complete year 2 of community college on-time with a career jumpstart skills and relationships.
NOTE: Customer Segment 9.

College Product 3
College 4-1 Membership Card
enables at-risk college students to complete year 1 of 4-year bachelor's degree on-track. Provides sponsored access to academic support and  

College Product 4
College 4-2 Membership Card
enables at-risk college students to complete year 2 of 4-year bachelor's degree on-track. Provides sponsored access to academic support and 

College Product 5
College 4-3 Membership Card
enables at-risk college students to complete year 3 of 4-year bachelor's degree on-track. Provides  
 
College Product 6
College 4-4 Membership Card
enables at-risk college students to complete year 4 of 4-year bachelor's degree on-time. Provides   

____________________
Division 3: Work Life Products and Services

Milestone 1 Membership Card: This card enables those in work life customer segment 1 to earn advanced skill certifications.

Advanced Skill Certifications

Milestone 1 Award 

Work Life Customer Segment 1 to earn advanced skill certifications if under 30 yrs old. 







  







______________________
Division 4: Pearls For Life Products and Services

PFL Financial Pearl Membership Card 
(Segment 1) Enables these adults to conduct 12 Weekly Financial Growth Challenges Over a 3-Month Period 

PFL Talented Pearl Membership Card

Enables adults (over 30 yrs old) to participate in 12 Weekly Growth Challenges to grow understanding of purpose and God-given talent.

PFL Assured Pearl Membership Card Enables adults (over 30 yrs old) to participate in 12 Weekly Growth Challenges that establish positive beliefs that increase self-confidence in continuous growth and new goal achievement.

PFL Accomplished Pearl Membership Card kills

PFL  


 



  
2. GUESSES: Targeted Customer Segments

4 Customer Divisions
1) High School 
2) College
3) Work Life 
4) Pearls For Life 

_______________________
Division 1: High School Customer Segments

Segment 1: High School Pearl 1: Low-Income, At-Risk High School Freshmen NEED:
These customers are seeking to graduate from high school on-time with a career plan that helps them identify the right career options for them, and therefore the best ways to realize the $1 Million Difference.

Segment 2: High School Pearl 2: Low-Income At-Risk High School Sophomores NEED: These customers are seeking to graduate from high school on-time with a college plan that helps them select the best colleges for the career options they have selected, and therefore the best ways to realize the $1 Million Difference.

Segment 3: High School Pearl 3:
At-Risk Low-Income High School Juniors NEED: These customers are seeking to graduate on-time with 1 or more scholarships and a plan to finance their college education to fund the college plan they have developed. This makes their dream of a college degree and their career goal of the $1 Million Difference realistic.

Segment 4: High School Pearl 4:
At-Risk Low-Income High School Seniors NEED: These customers are seeking to graduate on-time with the courses, the grade point average, and community service experience that increases their chances of being accepted by the right colleges with the best mix of financial resources needed to realize the $1 Million Difference.

Segment 5: High School Principal:
Urban High School Principals in low-income neighborhoods NEED: These principals are seeking to offer their at-risk students enhanced opportunities to gain college acceptance.

Segment 6: High School Volunteer:
Civic-Minded Community Stakeholders
NEED: These customers are seeking to be a resource to urban high school principals in a way that improves the educational outcomes of their at-risk students. 

Segment 7: High School Internship Provider:
Metro Area Employers (Large and Small)
in Targeted Industries NEED: These customers are seeking to expand their pipeline of quality candidates with core career skills, plans, and goals for the purpose of  participating in their internship programs.

Segment 8: High School Business Supporter:
Human Resource  Executives and Managers NEED: These customers are seeking to identify students with career skills and interests aligned with job opportunities they have created.  

Segment 9: High School Teachers:
Teachers (Full-time Certified, Substitute and Retired NEED: These customers are seeking to make a difference for at-risk high school students, and augment their income.
 
______________________
Division 2: College Customer Segments:

Segment 1: 2-Yr College Students In Yr-1 Who Are At-Risk NEED: These customers are seeking  academic assistance to complete their first year of college on-track to graduate and skills development to attract potential employers, internships to establish relationships with potential employers, and financial support to pay costs associated with attending college.
 
Segment 2: 2-Yr College Students In Yr 2 Who Are At=Risk NEED: These customers are seeking career planning assistance to a career jumpstart.

Segment 3: 4-Yr College Students In Yr 1 Who Are At-Risk NEED: These customers are seeking academic assistance to remain on-track to graduate on-time. 

Segment 4: 4-Yr College Students In Yr 2 Who Are At-Risk NEED: These customers are seeking to academic assistance to remain on-track to graduate on-time. 

Segment 5: 4-Yr College Students In Yr 3 Who Are At-Risk NEED: These customers are seeking career guidance via mentoring, and student debt assistance via financial resources.  

Segment 6: 4-Yr College Students In Yr 4 Who Are At-Risk NEED:   

______________________
Division 3: Work Life Customer Segments

Segment 1: Work Life Pearl 1:
Formerly At-Risk College Students Now Graduated and Under 30 Years Old.  

Segment 2: Work
Life Pearl 2: 
Formerly At-Risk College Students Now Graduated and Under 30 Years Old with the Milestone 1 Award.

Segment 3: Work Life Pearl 3:  
Formerly At-Risk College Students Now Graduated and Under 30 Years Old with the Milestone 1 and Milestone 2 Awards.  

Segment 4: Work Life Pearl 4: 
Formerly At-Risk College Students Now Graduated and Under 30 Years Old With the Milestone 1, Milestone 2 and Milestone 3 Awards.

Segment 5: Work Life Advisor:
Formerly At-Risk College Students and Under 30 Years Old with the Milestone 1, Milestone 2, Milestone 3 and Milestone 4 Awards.

Segment 6: Work Life Consultant:

Segment 7: Work Life  Skills Sponsor:

______________________
Division 4: Pearls For Life Customer Segments

Segment 1: PFL Adults Over 30 Yrs Old Focused On Income Growth and Financial Freedom.

Segment 2: PFL Pearls Focused On Improved and Expanded Relationships: Customers move into new focus areas to share and exchange ideas and experiences.

Segment 3: PFL Pearls Focused On Discovery and Development of Talents:

Segment 4: PFL Pearls Focused On More Energy and Health Maintenance:

Segment 5: PFL Pearls Focused On Greater Accomplishments

Segment 6: PFL Pearls Focused On More Information and New Knowledge:

Segment 7: PFL Pearls Focused On Gaining Self-Confidence: 


3. GUESSES: Distribution Channels 

1. Membership Website (Each chapter has a location at the website. The principal may purchase the chapter host agreement 4. 4. 4456(which contains the license to operate the chapter). 

2. Smart Phones/Mobile Devices (Each chapter and each grade level challenge is facilitated using the smart phone of students, teachers and the high school principal)

3. High School Campuses (Each chapter and chapter activities are based from a room location on the high school campus) 

4. Social Media Platforms




4. GUESSES:
Customer Relationships 

Grade-Level Challenge Competitions are all of the activities, learning experiences, and events that generate the benefits and desired outcomes to customers

5. GUESSES:
Revenue Streams

General 

Licensing fees from affiliates.

High School Division
1. Membership Dues: paid by student $5 upon purchasing any pearl membership card. 

2. Membership Fees: paid by student for the right to participate in field trips and tours.
 
3. Award Event Sponsorship Fees: Paid by sponsors in exchange for recognition at annual awards luncheons.

4. Student Performance Sponsorship Fees: Paid by sponsors in exchange for social media promotional ads and announcements.

5. Internship Sponsorship Fees: Paid by sponsors who provide internships to students based on points received for college tracks completed and skills development project completed. 

6. Scholarship Donations paid by individuals who want to provide scholarships to pearls.

7. High School Chapter Start-Up Grants 

8. Scholarship Grants


College Division



Work Life Division


Pearls For Life Division
7 3-Month Membership Cards.
Each card renewing quarter after quarter generating a fee upon renewal.

Grant Revenue 
6. GUESSES: Assets and Resources 
Current assumptions about the key assets and resources needed to realize our vision.

Intellectual Properties
Pearls Rising Logo, Harris Pratt Pearls Rising Logo, PWP Pearls, Copyrights on Guides, Manuals, Brochures, Rubrics, Designs, Templates, Forms, ETC.

Membership Website

501 c 3 Certification Letter

Membership Databases

Seed Capital

Staff

Consultants

Advisors

Resource Websites

7. GUESSES: Collaboration Partners 

1. Non-Profit Affiliates

2. Area Managers 

3. Non-Profit Alliances

4. Internet Service Providers 
8. GUESSES: Key Activities

1. Finding and Attracting Customers

2. Finding and Attracting Affiliates

2. Soliciting Grants  

3. Developing Leaders

4. Supporting

5. Training  

6. Measuring Value Outcomes

7. Website Administration 

8. Business System Development
 9. GUESSES: Costs

General Administrative Costs (National Sponsor)



High School Division
1. Chapter Management Costs (Teacher Advisor Time, Skills Knowledge and Training)

2. Chapter Hosting Costs (Tours, Field Trips, Events, Awards)

3. Video Production Costs
Social Media accounts for each chapter, college track challenge and skills challenge activities.

College Division
1. Chapter Hosting Fees

2. Consultants

3. Advisors

4. Assessment Panels

5. College Skills Project Coaches

Work Life Division
1. Chapter Hosting Fees

2. Awards Luncheon Costs

Pearls For Life Division
1. Chapter Host Fees

2. Awards Luncheon Costs

Affiliate Start-Up Costs 


Learn More About Converting Start-Up Into Operating Enterprise