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National Career Club With Metro Area Chapters
Low-Income At-Risk High School/College Youth
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Start-Up: A Temporary Organization Searching for a Business Model
PWP uses the business model canvas (watch video below) to implement our 3-phase start-up process.

We are searching for a business model.

Our customer development team generates hypotheses, beliefs, and assumptions ("guesses") in each of the 9 business model building blocks of the canvas shown below.

The job of our team is to test these "guesses" using a business model prototype. Guesses are either validated or invalidated during the 1-year test period.

Facts (guesses that have been validated) are assembled to form our online business model, which is then used to acquire customers across America.

1. Value Proposition Guesses

Our focus is creating value with a series of 5 core products and several additional associated products. 

Core Product 1: PWP High School Chapter that helps urban high school principals improve the quality of the education they deliver. 
Product 2. PWP Challenge Memberships that enable students at each grade level to compete for points to become economic value units for employers in the Employer Advisory Network.      

Product 3. An Employer Advisory Network is an interactive skill monitoring and measuring tool that enables employers to narrow the skills gap by advising high school principals and students regarding the skills they need. (large and small employers in targeted industries) 

4. A PWP Chapter Support Council, a tool used by civic-minded individuals who seek social benefits by supporting students who are members.

5. Career Jumpstart, a tool used by college students to develop technical skills needed for specific occupations.  

2. Customer Segment Guesses

1. Urban High School Principals in low-income neighborhoods who need to improve the quality of education they deliver.

2. Low-Income, At-Risk High School Students (called Pearls) who aspire to graduate from high school with skills, scholarships, college acceptance letters, career plans, and college plans to enjoy the $1 Million Difference

3. Area Employers (Large and Small) In Various Targeted Industries seeking to improve the educational pipeline.   

4. Civic-Minded Community Stakeholders seeking to improve the quality of public high schools. 


3. Distribution Channel Guesses

1. Website (Each chapter has a location at the website. The principal may purchase the chapter host agreement 4. 4. 4456(which contains the license to operate the chapter). 

2. Smart Phone (Each chapter and each grade level challenge is facilitated using the smart phone of students, teachers and the high school principal)

3. Campus (Each chapter and chapter activities are based from a room location on the high school campus) 

4. Customer Relationship Guesses

Grade-Level Challenge Competitions are all of the activities, learning experiences, and events that generate the benefits and desired outcomes to customers

5. Revenue Stream Guesses

1. Membership Dues Model
2. Membership Fees Model
3. Challenge Registration Fees Model
4. Learning Experience Fees Model
5. Sponsorships Model
6. Grants Model
6. Assets and Resources Guesses

Intellectual Properties

(Logos, Copyrights, Processes, Designs, Agreements, Forms, Rubrics, Rules, Policies) 

Membership Website

501 c 3

Seed Capital




Key Websites

7. Guesses About Collaboration Partners 

1. Non-Profit Affiliates

2. Area Managers 

3. Non-Profit Alliances

4. Internet Service Providers 
8. Guesses About Activities

1. Finding and Attracting Affiliates

2. Soliciting Grants  

3. Developing Leaders

4. Supporting

5. Training  

6. Measuring Value Outcomes

7. Website Administration 

8. Business System Development
 9. Guesses About Costs

1. Administrative Costs

2. Chapter Management Costs (Teachers)

3. Chapter Activities Costs

4. Chapter Event Costs

5. Promotional Costs

Learn More About Converting Start-Up Into Operating Enterprise