|Feature 1: Four Membership Divisions.
Each division serves pearls in different stages of Career Development.
1. YPU (Youth Pearls Up) High School Division
2. CPU (College Pearls Up) College Division
3. BPU (Breakthrough Pearls Up) Young Adult Division (Under 30 Years Old)
4. PFL (Pearls For Life) - Seasoned Adult Division (30+ Years Old)
|Feature 2: Four Brands
Each division has a brand, which is the promise of a unique experience that has value for each customer, the individual pearl who joins a chapter in that division. Each brand focuses on serving customers in identifiable primary segments of the total pearl marketplace. These segments are based on stages of Career Development.
Youth Pearls Up
Pearls In High School
College Pearls Up
Pearls In College
|Urban high school students, male and female,
in high poverty schools, who receive no guidance,
have no resources, and no college prospects.
The YPU brand promises a career plan, a college
plan, scholarships, mentoring, and college
|Students in college who are first generation
and need to complete remedial courses.
Also, financial assistance, counseling and
coaching are needed to remain in and
complete their college degree. The CPU brand
promises on-time college completion with
little or no student debt, and a career jumpstart.
Breakthrough Pearls Up
Adult Pearls Under 30
Pearls For Life
Adult Pearls 30+
|Young adults in work life who have no career
vision, and are dissatisfied with their job. They
lack a feeling of purpose in their work and do
not have a sense of meaning or value in their
work. The BPU brand promises frequent
breakthroughs that produce career milestones
to generate a clear vision of career prosperity.
Adults with 10 or more years of work experience
who are not truly engaged at work. They are not
sufficiently satisfied with their jobs and feel stuck
in a rut. They are not growing personally or
professionally. They are disappointed and
discouraged. The PFL brand promises measurable,
consistent career growth in 7 solution domains,
peer partner support, recognition of achievements,
coaching and counseling.
|Feature 2: Area Chapter Networks. An area chapter network is the group of PWP chapters located in the same metro area. Organizationally, each chapter is located in 1 of 4 divisions. Chapters in the same division in each network are the same cluster, under the leadership of a cluster coordinator.
Item 1. Network Management: Each area chapter network is managed by the Office of Area Director in that metro area, which includes Cluster Coordinators.
Item 2: Cluster Coordinators: Each CC develops and manages local sponsor relationships (individuals, small businesses, major employers, agencies and non-profit organizations interested in supporting a specific chapter in any division.)
Item 3: National Network Director: This professional, located in the national office, directs the coordination, collaboration and communications between Cluster Coordinators in these metro offices.
Item 4: Pearls In Action: This is the PWP social media production company responsible for PWP social media strategy development and implementation. It is led by the PIA national director. It has a branch location in each office of each area director. Each of these branches produces promotional packages with videos featuring local pearls. In addition, each branch markets these packages to local sponsors, and publishes videos on 6 social media channels to attract sponsors. Further, the national director awards prizes to branches based on sponsorships sold. Each chapter president appoints PIA production assistants to create and send videos to the PIA national director. These production assistants receive awards and recognition for the quality and quantity of the videos they produce.
|Feature 3: Four Membership Networking Websites. Each division has a membership website connected to the Club Express software platform including an online store, to facilitate membership applications, communications via blogs, photos and videos, as well as information publishing and merchandise sales, and coaching and consulting services.
|Feature 4: One Club Marketing and Promotional Website. This is the website that introduces the career club concept, and promotes the general benefits of club membership, presents the national officers of the club, presents the national convention in videos and photos, and the national sponsors of the club.
|Feature 5: One National Sponsor. Harris Pratt is responsible for club development. It contracts with local non-profits who serve as area affiliates in targeted metro areas.
|Feature 6: Chapters. A chapter is the basic revenue-generating operating unit of the club. It has individual members who purchase membership cards for the right to participate in activities. It operates under a charter issued to a host. Chapters have the following chapter features.
Element 1: Chapter Host. Creates and maintains chapter activity plans and budgets. Seeks to attract members, sponsors and grants. Ensures that services and events are delivered to chapter members.
Element 2: Online Chapter Membership Application. Enables pearls to apply for membership based on their location. They may also renew membership and pay the membership fee. Further, other member types may apply online for membership.
Element 3: 4 Step Intake Process. The 4 steps each pearl chapter member applicant must complete are: 1) Networking Reception, 2) Career Aspirations Workshop, 3) Assessment Interview, and 4) Induction Ceremony. Other member types have a 1-step induction process.
Element 4: Variety of Member Types. Pearls, Sponsors, Advisors and Supporters pay fees to join and to participate in activities. Each type contains classifications. Each classification contains services and benefits based on the age and interest demographics of the member.
Element 5: Pearls In Action Representative. A PWP social media video production office with a PIA representative, an extension of the area branch of the national production company (Pearls In Action Productions) based at the PWP headquarters, that markets advertising packages to local sponsors.
Element 6: Chapter Officers. President and set of Vice Presidents
Element 7: Annual Awards Luncheon. Culminating celebratory event for the year that recognizes and rewards outstanding performance and achievements.
Element 8: Annual Competitions. Pearls compete with their chapter members to demonstrate and measure weekly progress.
Element 9: Tours and Travel. Pearls, based on member classification, enjoy opportunities to tour colleges and businesses, both local and out-of-town, and may win sponsored trips, via Pearls In Action, to locations across the U. S. or internationally.
Element 10: Delegates. Chapter officers select delegates to represent the chapter at the national convention for that year only. Each chapter has one delegate for every 10 active chapter members.
Element 11: Online Store. PWP has products available for sale at the PWP online store. This includes digital products, such as poems and short stories, and merchandise to be delivered from the PWP store in Memphis, such as books, videos, T-shirts, jackets, ties, PWP branded attire, and other merchandise, games, home accessories, office products created by pearls, and published by PWP Publishing. Chapter customer login codes enable revenues to flow to specific chapters from its customers.
Element 12: PWP Publishing Agent. One member of each chapter is appointed by the chapter president to serve as the publishing agent. This agent represents other chapter members who create stories, poems, opinion and news articles, and competition updates for publication in the "PWP News Weekly" online magazine, which is available online for sale to subscribers. Anyone may subscribe. Content includes opinions about current events, issues, products, movies, TV shows, games, e-books, performers, celebrities, and leaders in the news or social media. A chapter member must contract with this agent to obtain a review of materials created. This review is required by the publisher. Subscribers in zip codes assigned to the chapter generate commission revenue to the chapter.
Element 13: Rented Facilities. PWP owns buildings and facilities in metro areas with active chapters. These chapters may rent these facilities to conduct events, meetings, conferences, and to host weekly networking, parties, and receptions, and to perform live in-person coaching and consulting services, including group and private consultations, workshops and receptions.
Element 14: Coaches. Breakthrough chapters and PFL chapters contract with Jimvisions to develop a network of PWP career coaches that provide fee-based career coaching services to chapter members.
Element 15: Strategists. Breakthrough chapters and PFL chapters contract with Jimvisions to develop a network of PWP career advisors that provide fee-based career services to chapter members.
|Feature 7: Career Skills Pipeline. Pearls in each chapter in each division participate in Annual Skills Competitions. They score points in weekly skills challenges to advance through 15 skill levels that enable pearls to systematically develop new skills.
|Feature 8: Career Prosperity Guidance. Career Prosperity Guidance (CPG) is known as "The Pearl Road To Becoming." This road contains 7 Key Features that deliver tools and resources to pearls in each division.
|Feature 9: Social Networking Format. A chapter weekly networking reception, including members and guests.
|Feature 10: Membership Cards. There is a membership card for each member type. (see Item 10 below) Each card has a member identification number and an expiration date, after which that member may not participate in events, activities or competitions. The membership card is delivered pursuant to an online application and payment of the membership fee.
|Feature 11: Chapter Member Classification System. Each chapter has several member types. Each type has classifications based on specific member interests and activities related thereto. Each pearl member type requires the applicant to complete a chapter induction process: 1) attend a free career aspirations workshop where a career aspirations list is created, 2) submit an online application, 3) complete a pearl assessment interview, 4) submit a parental consent agreement (high school students), and 5) attend an induction ceremony to receive a membership card.
|Feature 12: Meeting and Production Facilities. Real estate owned by Harris Pratt in each targeted metro area available to chapters for delivery of benefits to member pearls in that area, and for the conduct of competitions under the "Pearls In Action" brand and the production of videos for social media publication.
|Feature 13: PWP Publishing. This is an operating company of PWP that publishes products created by pearls in each division.
|Feature 14: Annual National Convention. This is an annual meeting of chapter delegates, planned by the national convention committee appointed by the national council of members, for the following 5 purposes:
1) to elect the club leadership for the next 12 months (national president and national council of members that meets monthly) and to hold a news conference to announce these leaders and the national pearls of the year.
2) to amend and approve the annual strategic plan developed by the national president.
3) to ratify and amend, if desired, the constitution and bylaws.
4) to select the pearl of the year in each division based on skill and knowledge demonstrations and displays.
5) to gain new knowledge and deeper insights about career success from celebrity exemplars.
6) to conduct the yearly organizational meeting of the national council of members to elect officers, to rate operating plan proposals from candidates for national president, to review proposed amendments to the Constitution and Bylaws.